One of my clients, Jill, wrote something that made me laugh:
Your designs are not all “Chagall and primary colors and Judaica” art. That is not our style. So when I saw your photos, I thought, “Thanks heavens, someone with good design sense is making a ketubah!”.
Thank you Jill, I really appreciate hearing that. I work hard to instill a good sense of design in my ketubahs. I was a graphic designer and creative director for 15 years before starting my own business, so I am very proud of my design skills. When I started Modern Ketubah, my goal was to combine my love for design and typography with my love of nature photography. I believe that of all the art in your home, your ketubah needs to be designed well. The art needs to be balanced with the words. The text needs to be typeset carefully, and with sensitivity to the unique qualities of English and Hebrew. The ketubah needs to be printed with close attention to craft, and a full understanding of making archival art with paper and ink. The ketubah is more than something you just need to buy for your wedding — it is a part of your home, forever.
As a creative director, I worked for many companies, big and small. I even had the honor to develop the brand identity for one of the world’s most well-known companies, Yahoo!. But despite that, I have to say that it has been creating ketubahs that has given me the greatest and most fulfilling design challenge of my career.